Reliance on EC Law Essay Example | Topics and Well Written Essays - 1000 words

Reliance on EC Law - Essay Example The state will be held liable if it fails to implement the provisions of the EC Directives properly and within the date prescribed for such implementation. Individuals can seek the Court’s intervention, if their rights are breached, due to the non – implementation or improper implementation of Directives, on the basis of the doctrine of state liability. However, in such cases, the violation committed by the state should be of a serious nature2. For instance,the ECJ held in the Angonese case that Article 39 EC is directly effective. This Article deals with the free movement of workers3. The European Court of Justice, through its case law, had established that certain Treaty Articles would have direct effect. However, not all Treaty Articles have that characteristic, and some Articles do not provide rights to individuals. Such Articles, under no circumstances, can have direct effect. The prominent case in this regard was that of Van Duyn v. Home Office4. The principles relating to direct effect were discussed threadbare in this case. The Van Duyn case was chiefly based on Article 39 EC Treaty, which provides for the freedom of movement of workers throughout the community. This Article was designed to have direct effect. In order to have direct effect, a provision must be legally justifiable, or the provision should be deemed to be appropriate, for a court to enforce it. Such provisions should be free of ambiguity for the purpose of enforcement by a Member State5. In Defrenne v Sabena6, the ECJ held that Treaty Articles would have direct effect between individual and the state as well as between two private individuals7. Dev, a school teacher, applied for seven days paid leave in March 2008, which was refused on the grounds that he was eligible for only three days, in accordance with the Study and Training Act. Dev can take recourse to EU law for claiming seven days paid leave. He can file a case in the national courts against the

Appropriation and Important Postmodern Strategy

Appropriation and Important Postmodern Strategy Important shifts in visual strategies in the arts mark the historic cross-over from the Modern to the postmodern paradigm. While this holds equally true in music and literature, it is the evolution of such strategies in the visual arts that this essay concentrates on. While such demarcation cannot be pinned down to a specific year or date, it is possible to convincingly chart this shift via an examination of the working strategies of three important painters: Americans Andy Warhol and David Salle, and Australias Imants Tillers. Postmodern art, by definition, rejects strict genre confines and, unlike modern art, celebrates the mixing of forms and ideas. As a result of this rejection, postmodernism advertises the use of irony, parody, satire, humour and collage. The use of appropriation in art is a useful strategy for commenting on or criticising aspects of life by recontextualising an image or object of already determined meaning. Giving new meaning to, or building upon the meaning of, an existing idea by redefining its context is an effective tool that alters or interferes with the viewers original association with an object or idea. This being immediately recognisable as a postmodern approach due to its embrace of contradiction, diversity and the unconventional. This is important as the message translates easily, giving meaning to a modern day audience. David Salles Tragedy, 1995, is a diptych. The right-hand panel is performed in grisaille, a technique predominantly used to render figures from one base colour or monotones, greatly accentuating the mood. In this panel are two figures, a smirking female, obliquely behind the main male figure who sits with hands on knees with the face distorted into a grotesque parody of despair. The left panels apparent pastiche is backgrounded by what appears to be a domestic scene derived from a 1950s advertisement, possibly a direct reference to Richard Hamiltons landmark artwork Just what is it that makes todays homes so different, so appealing? (1956), a work widely considered as a seminal precursor to Pop art. There is also a possible death motif in reference to the Cold War and the anxiety of the Atomic age of the post-WW2 West. In the centre is a black and white photograph of a bomb blast, surrounded by lemons, with a black glove at the top right corner. The explosion could also be representational of death, as well as the black glove being a traditional mourning trope, these funerary motifs all relating back to the tragic tone of the artwork, and the mans expression. Salles work is more about juxtaposition which he uses as a strategy to destabilise the ways in which we traditionally see, and at the same time reconfigure traditional visual narrative. He leans heavily on a simple strategy of montaging images of the banal and everyday. The effect is jarring and visually disturbing. In this, we can see his indebtedness to the better aspects of Pop like Warhol and James Rosenquist. Salle also created another diptych work entitled Comedy (1995) using the same layout, but mirrored with opposite facial expressions on the figures; as the man with an exaggerated frown in Tragedy now smiles in Comedy. The left panel of Comedy is also rendered in grisaille. In the right panel, an advertisement for a bedroom suite is set on its side and like the artists early works is collaged with additional imagery: a black and white photograph of a headless female fashion mannequin, enclosed by a garland of butterflies, and below a theatrically ruffled harlequin collar.   The paired titles may refer directly to Salles set and costume designs for ballet and theatre, as well as his endeavour into directing the 1995 feature film Search and Destroy. The tropes of the frilled glove and harlequin collar in Salles work of the early nineties hints to his involvement with the performing arts. A cinematic feel can also be identified in Salles juxtapositions of scenes that conjure a cinematic impression in which components are arranged to produce an alternative meaning that is not, indeed cannot, be seen in the singular images alone. The fact that the images of the man in the foreground are reversed when comparing Comedy and Tragedy also gives the viewer an ironic configuration of the Janus, the tragic and comic faces are referenced, via each other, into a singular idea. The God Janus was the protector of gates and doors, beginnings and endings and dates to Roman times. But beyond the traditional trope of the Janus, is the fact that he is two-faced. It may be of some interest to note that, before making it big as an artist Salle worked for a short time in the late 1970s as a paste-up artist for  Stag magazine, a pornographic publication. It is interesting to note that highly sexualised and fetish images making a regular appearance in his works of the 1980s. In  Tragedy  the main figure is haloed by a biomorphic shape, at once visceral and phallic. If this motif is indeed phallic, along with the bomb blast possibly symbolising a premature explosion, Tragedy may well portray a failure of male potency. Taking this reading,  Comedy must surely read as the opposite: the main male figure beams, proud and confident as opposite a bio-morphically enclosed female mannequin in a flowing gown stands without a head. The fact the female mannequin is headless is also interesting, being without identity, the female strictly objectified. The porn aesthetic is genuinely interesting though. While porn does not read compositionally the same as any other figurative traditions, porns narratives run to succinct, highly predictable paradigms. Pasting-up, now a dead skill as all such work is now done on a computer, was physically very much like a collage. Pasting-up is a compositional exercise where images and/or text are literally separate physical items pasted into position on a board for photo reproduction prior to final printing. So we could argue that some of Salles visual sensibility the recurring figures and images, the outlines of figures and objects cast over earlier images and grounds could have derived from his work for a porn publication. Salle was raised on the mythology of the Abstract Expressionists. Accordingly, the scale of his work is New York School-size; his 1995 diptych Tragedy is over 3.5 metres in length. Salle also defers to the Abstract Expressionist myth of all-over composition, the famous domain of Jackson Pollock. But rather than the frenetic, energetic marks of Pollocks famous Poured Period, Salle crams his canvasses full of eclectic figures and objects, often dissimilar and jarring, often seemingly disconnected and layered. It is an ironic homage to the macho painters of the New York School. Salle is widely considered one of the early blatantly postmodern painters by virtue of his subversion of the recognisable, and by distorting the familiar via awkward juxtapositions and unlikely compositional decisions. He drew from such widely artistic traditions as Minimalism, Abstract Expressionism, Pop Art, Realism and Cubism as well as images from popular culture. Although much of his work seems highly symbolic, Salles paintings seem not to contain a specific message, but rather leave space for the viewer to interact, to read into, the work. It is this interaction that brings the work to meaningful completion. This active engagement of the viewer is also a prime postmodern strategy. Imant Tillers use of quotation and appropriation has seen him classified as one of the early postmodern painters. His approach has a clearly personal element, despite appropriating imagery from both unknown and famous artists alike. Tillers 1985 work The Nine Shots is a an abstract figure who appears to be laying sprawled on his back, with nine target shapes all about him. Instantly, one can see the direct influence of Indigenous art influence on this piece. Tillers notably recontextualises the circular Indigenous motif for camp site or resting place to represent bullet holes. The main Aboriginal image Tillers has appropriated in The Nine Shots was Michael Nelson Tjagamarras Five dreamings, 1982. This appropriation lead to some considerable controversy, with allegations that appropriating Aboriginal imagery without permission impinged upon the moral privileges of the artist. The offence being exacerbated by the indissolubility of Aboriginal art from its environment. Tillers seemingly questioned identity established by and arising from locality by displaying appropriated cultural imagery with other images from different contexts. Over the next decade Tillers relationship with aboriginal art developed, even to the point of gaining a personal friendship with Tjagamarra whose work he incorporated without permission, the two even collaborating together in Nature Speaks: Y (Possum Dreaming) in 2001 using Aboriginal Walibri motifs. Walibri icons subsequently appearing as common elements in Tillers later work as a result. Tillers appropriation of aboriginal signs seems now to be more an appreciation of their artistic power. Although there has been no change in Tillers practice of appropriating Aboriginal art in his own work without permission, it could be deduced that the moral dilemma surrounding the re-using of sacred Aboriginal artworks has become less controversial, its treatment becoming more alike non-aboriginal art. While appropriating, building upon, borrowing from and being influenced by others art is now a mainstay of postmodern art, it is never going to be without hazard as art is not confined to particular types of objects. Aboriginal art it is a device of selfdom, a title deed to the land, a cypher of ancestral presence. It is the situation that Aboriginal law reserves rights to produce these sacred works to a limited group of artists and the infraction of these rights in the unauthorised borrowing of such art can be seen as a type of sacrilege that affects the foundation of the artists society. While widely recognised as the chief proponent of the Pop idiom, specific early works by Andy Warhol can retrospectively demonstrate the decline of the Modernist period. Warhols rejection of the machismo of the New York School is a classic Oedipal strategy. The best of the Abstract Expressionists had traded heavily on the supposed Jungian content of their work, whereby meaning was derived from the actual physical laying down of paint on canvas. Most notable of these, of course, was Jackson Pollock who was on the record in interview touting his Jungian pedigree. By implication also, this Jungian ideal cashed out on the implicit value of originality. To witness the extent to which adoration of the authentic mark of the artist extended, one only need examine the huge, stark calligraphic works of Franz Klein. But Warhol was notable in his total rejection of these ideas. His foppish, effeminate persona stood starkly at odds with the Abstract Expressionists who, we must remember, were still practising in the years of Warhols emergence in the early 1960s. In place of the Abstract Expressionists tortured surfaces were Warhols radically underworked monochrome renditions of newspaper advertisements and newspaper headlines as in  $199 Television, 1961. Warhols Campbells soup can, along with images of CocaCola bottles and Marilyn Monroe became the Pop Art movements representing motifs. The soup can being a satirical comment on Americas consumerism. By using the familiar image of Marilyn Monroes face he has turned it purely into an icon of pop culture, and no longer a person with depth and character. Her depiction is now just a shallow symbol of fame and beauty. Warhols signature use of the silkscreen completed his rejection of the New York style of painting of the late 1940s and 1950s. The silkscreen stood as a reproducible artwork, and the mechanic nature of this production put the artists hand at one remove from the finished product, especially given Warhol employed assistants to make the actual work while he stood as supervisor, and oversaw production.   In 1964 Warhol was one of ten artists commissioned to produce work for the World Trade Fair to be held in New York. Warhols contribution, Most Wanted Men, 1964 featured silkscreen portraits taken from FBI mugshots. This mural-sized work was installed on the outside wall of the Circarama, a one hundred foot circular cinema in which a 360-degree view of New York was projected. Within days of its installation, however, the Circaramas architect, Philip Johnson, had asked Warhol to remove Most Wanted Men, saying the New York State governor thought it would offend the many Italians among his constituents, given all the men depicted were Italian. Given twenty-four hours to replace or remove the work, Warhol had his assistants scale ladders and cover the portraits with industrial silver paint. The strategy is intriguing. Beginning with the idea of appropriating photographs, photo-silkscreening them to find the appropriate scale, and then, after the order that it be removed, Warhol chooses not to replace the work, but complete it with the metaphoric mirroring of the silver paint-out of the original image.   In real terms then, the interference or censoring offered by the Trade Fair organisers and associated politicians, did not necessarily result in a failure of this work. In the same way that many postmodern artists position their viewers to interact with a work in order to complete it, or find meaning, so Warhol played with the critical interference he was offered in a way that served the work and, perhaps more importantly, appended Most Wanted Men with a complex narrative that sited the artist as the  enfant terrible or provocateur who, in completing the work with a crude, industrial silver skin, metaphorically throws an unacknowledged and (given the ambiguity of its title, homoerotic) Narcissistic impulse back in the faces of the authorities. So whether the artists intent is purely representing a personal side of themselves to an audience, or to provoke controversy and questioning from the public, the use of appropriation is a useful strategy of postmodernity as it requires the participation of audience thought to make a work complete. This would seem very unconventional to Modern art, but thats what makes appropriation or recontextualization such a powerful postmodern tool. Salles personal love of the theatrical, Tillers questioning of sacred aboriginal art or Warhols parodic use of popular and commercial products; As can be seen from these well known artists and artworks of the postmodern era, building upon or giving new meaning to an image or object is a very efficient way of producing art with a message behind it.

George Orwells Nineteen Eighty-Four 1984 :: Free Essays on 1984

In the world of 1984, Winston rebels against the party, but not only does he do it in a different ways but his displeasure with the society leads him on to rebel numerous times. First of all, Winston has committed a â€Å"thought crime†, a crime which is used to prevent the individual from thinking and the penalty for committing a thought crime was death (so he thought). Winston knew he was guilty for the crime but at the same time he assumes that he is not going to be detected or caught, at least in he beginning. One thing Winston did was keeping a diary. A diary was of the more serious thought crimes. In his diary, it is pointed out of his sexual frustrations, along with the displeasure of society as a whole. In his diary, he expresses that he longs for the pleasures of the past that were once allowed but no longer due to the power of the Party. However his frustration leads to other things that were also deemed illegal and would eventually lead to his final downfall. Winsto n later goes on and meets a woman named Julia. He knows what he is doing is definitely wrong and is a crime but his dissatisfaction with life and his sexual frustration lead him to the wrong conclusion. That he still thinks that he can get away with this and that the thought police will never catch him. This is where Winston unconsciously seals his fate of being caught but he feels the adventure is well worth the risk. Later in the relationship, they both are aware that the end to them is near. There were a couple of things that Winston owned that were deemed illegal but ironically the glass paperweight seemed to be the most important. First of all, the paperweight serves no purpose in the world that Winston lives in. Another thing about it was that it represented individuality to him because he thought of it as a world in which he and Julia lived in and nobody could touch it, even the Party. Finally, it reminded him of the past, the past in which there was a better world and a worl d in which the Party never wanted anybody to think about again. â€Å"Ignorance is Stregenth†, one of the terms coined along with â€Å"War is Peace† and â€Å"Freedom is Slavery†, is used by the Party as a way of brainwashing the people of Oceania.

Learning Styles Essay

Having studied a small number of learning styles I will evaluate my own personal learning style and how I can use this through the next three years of my life at Bucks New University. I will look at the most popular theories in use today and their value in today’s world. The theory of individual learning styles began in the 1970’s and developed thoroughly in the 1980’s becoming more and more popular in recent years. The use of MRI scan data was added to already developing theories to understand how the brain processed information. (Revell, P, May 05) A learning review carried out in 2004 by the ‘Learning and Skills Research Centre’ revealed that there are 71 established learning style theories, a number of these are very similar in style. I am going to focus on 3 widely used theories methods, David Kolb’s learning style model, Honey & Mumford’s Learning Style Questionnaire and Fleming’s VARK. (Image) This diagram shows the ‘cycle of learning’ created by Kolb. David Kolb, began developing his Learning Style model in 1971, he then published his learning style model in 1984. The model is made of 4 learning styles; experience, reflection, reflecting and planning. In his cycle of learning Kolb describes that we will experience something, reflect on what happened, think how we can change or what we can use again and then act upon this and do it again changing any mistakes we made first time round, therefore repeating the cycle. For example when learning to ride a bike you may fall off due to hitting a tree (the experience,) look at what why we hit the tree, not looking up? (reflect,) think about how we can change why we fell off, look forward as we are riding (plan) and then finally try again to ride looking forward. This cycle may repeat itself many times before we get right what we was trying to learn. Honey & Mumford’s questionnaire (IMAGE) In 1992 Peter Honey and Alan Mumford created a questionnaire for learners to identify their learning style. The questionnaire originally consisted of 80 questions but this has been shortened and made available with only 40 question’s. Honey and Mumford’s model is based heavily on the Kolb model but focuses in on the in-between stages of the cycle. They agree with Kolb that all stages are crucial to learning, they suggest that some people tend to be happier with one stage of the cycle over others. (Cameron, S 1995) Honey and Mumford determined four learning styles that people may prefer to use than trying to use the whole cycle of Kolb’s model. The four stages are, activists, reflectors, theorists and pragmatists. Activists are very open minded, will try new things without much thought, are very sociable and probably prefer group work. However they are likely to get bored very quickly and find it hard to sit still for long periods of time. Activists will most likely be the planners within the marketing industry as they have lots of experiences and enjoy overcoming obstacles, they will most likely be watched closely by the manager due to their tendencies to jump in, act and think afterwards. Reflectors are much more passive and will think in much more depth before reaching any decision’s, they will tend to take more of a back seat role and observe others. A reflective member of staff would make be good in a manager role because they think with their heads, not their heart and would therefore make decisions that are more informative. Theorists enjoy approaching problems logically and having information to back up theories. Theorists are very good at analysing data and researching in depth. They can struggle to work with activists as they act first then think whereas theorists will think (a lot) before acting. Theorist would be best at doing marketing research and analysing the information as this something they excel at. Pragmatists like the freedom of creating something new, they don’t like being restricted to set ideas. They enjoy problem solving and are very practical but they do get bored very quickly. Pragmatists would be fantastic in a creative environment and therefore perfect for creating advertisements using their initiative. Flemings VARK VARK stands for Visual, Aural, Read/write and Kinaesthetic. Fleming developed his theory based on previous VAK modes but added the read/write in 1987. ‘From what I read and observed, it seemed obvious that some students had a distinct preference for the written word whilst others preferred symbolic information’ (Fleming, N. 2006) Fleming’s questionnaire has 16 question, so that people take it more seriously and do not get bored while filling out the questionnaire. Visual learners prefer to look at images and the use of colour. When making notes a visual learner will use images, symbols and highlight key words with colour. When planning a piece of work visual learners may use mood boards and mind maps for them to get inspiration from before forming into words. Audio learners prefer to listen to lectures or having things explained to them, they enjoy group discussions and are very good at describing visual things in great detail. Audio learners can benefit from reading aloud their notes while recording themselves. When planning for a piece of work an audio learner may find it better to speak through their ideas with a friend. Read/write learners much prefer to write down notes and take information from text books, when breaking down statistical information they will describe any trends instead of drawing them. Read/write learners will excel at essay writing and when planning a piece of work they will write lists and notes. Kinaesthetic learners prefer to just try new things and touch things to help them learn. Field trips for the ideal for kinaesthetic learners as they can take in all the information around them, without getting bored. When completing a piece of work they will just use trial and error until they get it right. Without acknowledging your own style you may encourage your team to focus on issues from a certain perspective and miss the opportunities that result from different approaches. A team has a collective learning style all of its own. (Haygroup) My learning style After completing the 1982 version of the Honey and Mumford questionnaire I scored: Activist 6 Reflector16 Theorist15 Pragmatist 8 From these results I now understand that I prefer to step back and observe others, I require more time and information to make decisions. From previous experience I would say that I totally agree with this for example when making a decision about any expensive purchase I will always look at information about and research the best prices before making a decision. So I do regularly use the reflector and theorist styles. From completing the 13 question VARK questionnaire I have scored: Visual1 Audio0 Read/write4 Kinaesthetic 7 From these results I can see that I am kinaesthetic learner, this contradicts my findings from the Honey and Mumford questionnaire where I found id rather observe and take in information. Where as from this VARK questionnaire I have found that id rather use trial and error and learn using hands on methods. This contradictions surprise me as the styles are so different but I do understand that this is true to me, I do prefer to learn on my own and take in a lot of information before creating an essay but when it comes to learning how to use something new I prefer to just hold it and try it out. Conclusion From my research I have found that many of the learning styles are very similar but are constructed in their own way and helps the learner to establish their style in its individual way. Kolb’s learning theory would not be able to be broken up into sections but the Honey and Mumford theory is based on Kolb’s so I can be compared to the VARK theory I have also looked at. I do believe I can pair these up as follows because they have very similar tendencies. Active and Visual learners like images to stimulate them. Reflectors and Audio would prefer to look back at a lecture and re-do their notes to suit them. Theorists and Read/Write learners prefer looking at information in texts. Pragmatists and kinaesthetic learners are both creative and get bored quickly. From what I have learnt form this essay and have found out about how I learn will help me study through the next three years without me struggling or getting bored. Learning style is the way human beings take in new and/or difficult information, how they process, store and retrieve it. (Prashnig, B: Debating Learning Styles) Having studied a small number of learning styles I will evaluate my own personal learning style and how I can use this through the next three years of my life at Bucks New University. I will look at the most popular theories in use today and their value in today’s world. The theory of individual learning styles began in the 1970’s and developed thoroughly in the 1980’s becoming more and more popular in recent years. The use of MRI scan data was added to already developing theories to understand how the brain processed information. (Revell, P, May 05) A learning review carried out in 2004 by the ‘Learning and Skills Research Centre’ revealed that there are 71 established learning style theories, a number of these are very similar in style. I am going to focus on 3 widely used theories methods, David Kolb’s learning style model, Honey & Mumford’s Learning Style Questionnaire and Fleming’s VARK. (Image) This diagram shows the ‘cycle of learning’ created by Kolb. David Kolb, began developing his Learning Style model in 1971, he then published his learning style model in 1984. The model is made of 4 learning styles; experience, reflection, reflecting and planning. In his cycle of learning Kolb describes that we will experience something, reflect on what happened, think how we can change or what we can use again and then act upon this and do it again changing any mistakes we made first time round, therefore repeating the cycle. For example when learning to ride a bike you may fall off due to hitting a tree (the experience,) look at what why we hit the tree, not looking up? (reflect,) think about how we can change why we fell off, look forward as we are riding (plan) and then finally try again to ride looking forward. This cycle may repeat itself many times before we get right what we was trying to learn. Honey & Mumford’s questionnaire (IMAGE) In 1992 Peter Honey and Alan Mumford created a questionnaire for learners to identify their learning style. The questionnaire originally consisted of 80 questions but this has been shortened and made available with only 40 question’s. Honey and Mumford’s model is based heavily on the Kolb model but focuses in on the in-between stages of the cycle. They agree with Kolb that all stages are crucial to learning, they suggest that some people tend to be happier with one stage of the cycle over others. (Cameron, S 1995) Honey and Mumford determined four learning styles that people may prefer to use than trying to use the whole cycle of Kolb’s model. The four stages are, activists, reflectors, theorists and pragmatists. Activists are very open minded, will try new things without much thought, are very sociable and probably prefer group work. However they are likely to get bored very quickly and find it hard to sit still for long periods of time. Activists will most likely be the planners within the marketing industry as they have lots of experiences and enjoy overcoming obstacles, they will most likely be watched closely by the manager due to their tendencies to jump in, act and think afterwards. Reflectors are much more passive and will think in much more depth before reaching any decision’s, they will tend to take more of a back seat role and observe others. A reflective member of staff would make be good in a manager role because they think with their heads, not their heart and would therefore make decisions that are more informative. Theorists enjoy approaching problems logically and having information to back up theories. Theorists are very good at analysing data and researching in depth. They can struggle to work with activists as they act first then think whereas theorists will think (a lot) before acting. Theorist would be best at doing marketing research and analysing the information as this something they excel at. Pragmatists like the freedom of creating something new, they don’t like being restricted to set ideas. They enjoy problem solving and are very practical but they do get bored very quickly. Pragmatists would be fantastic in a creative environment and therefore perfect for creating advertisements using their initiative. Flemings VARK VARK stands for Visual, Aural, Read/write and Kinaesthetic. Fleming developed his theory based on previous VAK modes but added the read/write in 1987. ‘From what I read and observed, it seemed obvious that some students had a distinct preference for the written word whilst others preferred symbolic information’ (Fleming, N. 2006) Fleming’s questionnaire has 16 question, so that people take it more seriously and do not get bored while filling out the questionnaire. Visual learners prefer to look at images and the use of colour. When making notes a visual learner will use images, symbols and highlight key words with colour. When planning a piece of work visual learners may use mood boards and mind maps for them to get inspiration from before forming into words. Audio learners prefer to listen to lectures or having things explained to them, they enjoy group discussions and are very good at describing visual things in great detail. Audio learners can benefit from reading aloud their notes while recording themselves. When planning for a piece of work an audio learner may find it better to speak through their ideas with a friend. Read/write learners much prefer to write down notes and take information from text books, when breaking down statistical information they will describe any trends instead of drawing them. Read/write learners will excel at essay writing and when planning a piece of work they will write lists and notes. Kinaesthetic learners prefer to just try new things and touch things to help them learn. Field trips for the ideal for kinaesthetic learners as they can take in all the information around them, without getting bored. When completing a piece of work they will just use trial and error until they get it right. Without acknowledging your own style you may encourage your team to focus on issues from a certain perspective and miss the opportunities that result from different approaches. A team has a collective learning style all of its own. (Haygroup) My learning style After completing the 1982 version of the Honey and Mumford questionnaire I scored: Activist 6 Reflector16 Theorist15 Pragmatist 8 From these results I now understand that I prefer to step back and observe others, I require more time and information to make decisions. From previous experience I would say that I totally agree with this for example when making a decision about any expensive purchase I will always look at information about and research the best prices before making a decision. So I do regularly use the reflector and theorist styles. From completing the 13 question VARK questionnaire I have scored: Visual1 Audio0 Read/write4 Kinaesthetic 7 From these results I can see that I am kinaesthetic learner, this contradicts my findings from the Honey and Mumford questionnaire where I found id rather observe and take in information. Where as from this VARK questionnaire I have found that id rather use trial and error and learn using hands on methods. This contradictions surprise me as the styles are so different but I do understand that this is true to me, I do prefer to learn on my own and take in a lot of information before creating an essay but when it comes to learning how to use something new I prefer to just hold it and try it out. Conclusion From my research I have found that many of the learning styles are very similar but are constructed in their own way and helps the learner to establish their style in its individual way. Kolb’s learning theory would not be able to be broken up into sections but the Honey and Mumford theory is based on Kolb’s so I can be compared to the VARK theory I have also looked at. I do believe I can pair these up as follows because they have very similar tendencies. Active and Visual learners like images to stimulate them. Reflectors and Audio would prefer to look back at a lecture and re-do their notes to suit them. Theorists and Read/Write learners prefer looking at information in texts. Pragmatists and kinaesthetic learners are both creative and get bored quickly. From what I have learnt form this essay and have found out about how I learn will help me study through the next three years without me struggling or getting bored. Reference List 1)Cameron, S. (2005) The business students handbook. March 2005. Essex. Pearson educated limited 2)Prashnig,B. (n. d) Debating Learning Styles http://www. creativelearningcentre. com/downloads/Debating%20LS. pdf 3)Revell,P. (May 2005) Each to their own:The Guardian http://www. guardian. co. uk/education/2005/may/31/schools. uk3 4)Fleming, N. , and Baume, D. (2006) Learning Styles Again: VARKing up the right tree! , Educational Developments, SEDA Ltd, Issue 7. 4, Nov. 2006, p4-7. http://www. vark-learn. com/documents/Educational%20 Developments. pdf 5)Haygroup http://www. haygroup. com/tl/Downloads/Why_People_Learn. pdf 6)Chapman,A (2005) Kolb learning styles http://www. businessballs. com/kolblearningstyles. htm 7)Kolbs learning cycle diagram http://www. ldu. leeds. ac. uk/ldu/sddu_multimedia/kolb/static_version. php 8)http://www. vark-learn. com/english/page. asp? p=hel[sheets

Farewell Speech Essay

A Journey by Train A journey by train is the cheapest, comfortable and safe. Last Sunday I went to see my uncle at Rawalpindi. I got up early in the morning. I hired a rickshaw and reached the station. I bought a ticket. There was great rush at the platform. Every body was in a hurry. The train reached in time. I hurriedly boarded the train. Fortunately, I got comfortable seat near the window. The guard whistled and the train moved at 5 a. m. The train passed through the green fields, barren areas and mountains. Trees, buildings and mountains looked running backward. I saw different sights and landscapes. The train crossed many rivers and canals. At last, it arrived at 11 a. m. at Rawalpindi Railway Station. My uncle and cousin were present there to receive me. It was a good experience. My Country The name of my country is Pakistan. It is my home land. It is a Muslim country. It is founded by Quaid-e-Azam Muhammad Ali Jinnah. It came into existence on August 14, 1947. it has four provinces. Punjab, Sindh, Frontier and Baluchistan. Every province has its own culture. The people of every province are recognized by their language and dress. But being Pakistanis, they all are one nation. Its national language is Urdu. The official language is still English. Its population is about 16 crore. It is an agricultural country. There are many rivers in it which irrigate its crops. Its main food crops are wheat, maize and rice. Its main cash crops are cotton, tobacco, and seeds. Its area is 310403 square miles. There are high mountains, vast plains and deep sea in it. India China and Afganistan are its neighbouring countries. There are many universities, colleges, and schools in it. It is making progress in industry quickly. May God keep my country in running condition! My village A.B.C is my village. It is situated on Lahore Faisalabad main road. It is 35 kilometers from Faisalabad. It is a large and big village. Its population is about 22,000. Most of the villagers are farmers. Some are factory workers. Some are government servants. The others do their own business. All the villagers are hardworking. They earn well. All are well to do. There are left only some kacha houses. The people of my village are very fond of learning. Except some, all the boys and girls go to school and colleges. There are two high schools in my village one for boys and one for girls. There are six shops in my village. There is a post office, a patwar-khana, an office of the union council and a dispensary in it. The agricultural land of my village is very fertile and rich. My village produces big crops every year. It is an important and beautiful village. SCHOOL SHOKEEPER OR OUR TUCK-SHOP We have a nice, little tuck-shop in our school. It is run by Mr. Nazir. He is about 45. He is a gentleman. He is very polite to polite the students. Most of the students are known to him. He sells fruit, sweets, eggs, milk, tea and other edibles. We can buy cold drinks of many kinds and some stationary. Sometimes the students borrow things. He writes their names with date and amount in a register. He charges the reasonable prices. He sells the pure and No.1 things. The headmaster often tests and checks his things. He advises him to keep his things clean, fresh and pure. It is always a pleasure to pay a visit to it. Rich students frequently visit the shop while the poor now and then. Because it needs some money to visit his shop recess is the rush time of this shop. The shop keeper opens it before the school opens and closes it after the school time. A FARMER A farmer is the most important member of our society. He grows food and corn for us. He gets up with the first crow of the cock. He goes to the cattle shed. He feeds his cattle and milks the buffaloes. Then he says the morning prayers. He takes his breakfast and goes to fields. He works there till noon. Now he ploughs the fields. Then he sows the crops. At another time, he waters the fields. At noon, his wife brings his lunch. After the lunch, he takes some rest, after about two hours, he is again busy with his work. He returns home in the evening. My Father Father is a blessing of Allah. But a kind and generous father is the greatest blessing of Allah. M. Riaz is my dear father. He is an M.A in English and teaches in local High School. He is about 30. He is tall and strong. He is clean shave. He has a graceful personality. He is a true Muslim. He says his prayers regularly. He recites the Holy Quran daily. He awakes us early in the morning and takes us to the masjid. He makes us to live according to the Sunnah. He never lets us go astray. He does his duty honestly. He teaches us to be honest to our work. The Telephone. The telephone was one of the most important inventions of the nineteenth century. It was invented by Alenander Graham Bell. Since then, the telephone changed many forms, shapes and sizes. Later, mobile phones were produced. Their use is that they can be carried anywhere, as they are very small. The telephone works in the way that it converts our sound into electric impulses. These impulses then travel through wires and cables and reach the receiver as sound. At first the telephone was present in only the big cities. In small towns and villages, it was not present. But then, as development of towns and villages took place, the telephone was provided over there as well. Also, international calls could not be made directly, People had to go to exchanges to make international calls. But now you can dial international number sitting in your house. Now-a-days, you can even make phone calls through the computer. Telephone is a great facility for the people of all around the world to connect them one another. Television What a wonderful feat the scientists have done by invented a television! They have provided us with a source of recreation. It is a boon for the people. In the twenty first century, science is progressing by leaps and bounds. It has caused many inventions. The television is one of the wonders of this age. It has made our life easier and more pleasant. We are very fortunate that we are born in the modern scientific age. The television is a symbol of the wonderful progress. It is manufactured by a large number of firms. It has become very common now-a-days. We can say, it has become a part of modern life. We enjoy many facilities as the ancient people could not even dream of it. We are indebted to that benefactor of humanity who invented it. Bit scientists are always busy in inventing such things as many lessen the troubles of human beings and give them comfort. A village Fair There was time when the amusements enjoyed by the villagers were quite different from that of the people living in cities. They took part in the sports, Kabaddi matches and listened to folk songs. With the passage of time, we find no difference between the amusements of the villagers and those of the citizen. Construction of roads has connected the villages to the cities. Electricity has been supplied to most of the villages. Every village has a television set and refrigerator in his home. That entertains his guests with pepsi cola and other cold drinks. Besides sports and kabaddi matches a village fair is also poplar recreation for the village folk. Farmers work hard all the year in their fields. They need some hours of relief and relaxation from boring life. A fair provides them a good entertainment after a harvest. It provides them an opportunity to enjoy to their heart’s content. They forget their cares, worries and laborious work. They put a few hours in the fun and frolic of the fair. Fairs are associated with seasons. In Lahore Mela Cheraghan is held in the last week of March. Mela Naulakha Hazrari is held at Shahkot (Sheikhupura) on 23rd March every year. It is celebrated in memory of a saint. Villagers come from far and near to enjoy the fair. It continues for three day. They attend the fair in groups. They shout, laugh and dance at the beat of drums. There are stalls and shops of toys and sweets, which have a good sale. Fair the most popular form of entertainment for the villagers. It provides them relief from the year long hard work. Mobile Mobile is a mini device through which people talk with one another. It is the latest invention of this era. There was a time when telephone had great important in business fields and in houses to keep the people in touch with one another. But with the advent of mobile, houses look bare with telephones even offices as well. Mobile is a mini device without wires. Mobile is not only a means of talking to others but also it does many other activities of people. The latest mobiles work like a computer. We can watch movies stored in its memory. We can draw a lot of pictures through its camera. We can watch many live programmes on its mini screen if it has the facility of internet in its functions. Using internet, we can employ facebook , google, youtube and many more websites that we need. Mobile is a sort of mini computer. A latest mobile does all the activities which a computer does. It always remains with us and helps us when we are in trouble. A traveling person does not have any difficulty to reach his goal. A business man always feels a helplessness if he does not have any mobile. Mobile has become the dire need of human life.

Electronic Range Finders

Electronic Range Finders A range finder is an electronic surveying device used to measure distances between an observer and a target. Since its invention, the device has enhanced focus in numerous photography processes. In addition, it has enhanced perfect shots in the field of ballistics. Advertising We will write a custom essay sample on Electronic Range Finders specifically for you for only $16.05 $11/page Learn More The device has an inbuilt technology, which constitutes of sonar, laser, radar and trigonometry. These aspects facilitate accurate measurements of the distance of a target from an observer. All these technologies have facilitated the measurement of targets’ distances or sizes and have been in application since18th century. The first range finder device, named telemeters, was invented in the 19th century. It was not until 1916 that Kodak unveiled them into the market. In history, Kodak became the first company to include this device in 3A cameras. In 1925, the Leica I camera extensively incorporated range finders and as a result popularized the technology. In the preceding years, Leica II and Zeiss Contax I cameras were developed as 35mm rangefinder cameras. Between 1930 and 1970, rangefinder cameras became considerably popular. During this period, range finder devices were manufactured in various sizes. In the early 1960s, the devices were actively fitted in the most expensive cameras. As result, several manufactures, among which were Japanese companies including Canon, Minolta, Olympus and Ricoh, focused on the production of the 35mm rangefinder camera. Although more sophisticated auto-focus devices later outnumbered the range finders, some of these cameras are still in use today. In 2004, digital imaging technology was incorporated into the first rangefinder camera (Epson R-D1) reviving their use. Unlike SLRs, range finder devices are prone to parallax errors. Thus, during close-up photography, rangefinder cameras are ineffective. No netheless, range finder devices outshine the SLR devices in some features. In contrast to the SLR devices, range finder devices do not have moving mirrors. This eliminates momentary blackout of the subject under focus. Similarly, range finder devices, as compared to SLRs, are quieter, smaller and less conspicuous. Coupled with these features, rangefinder cameras are more suited for theatre photography, street photography and portrait photography.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, these cameras are most preferred in applications where portability is a matter of concern. Likewise, with the absence of mirrors, rangefinder cameras’ rear lenses project deep into the device’s body resulting in superior wide-angled lenses. As compared to SLRs, rangefinder viewfinders have a wide field of view allowing the user to observe actions outside the frame. Si milarly, the color filters in SLRs make it difficult to focus, view and compose using SLR cameras. However, these processes remain unaffected with the application of range finders. Since their invention, rangefinder devices have found numerous applications in various fields. These include ballistics, photography, forestry and virtual reality. Rangefinders were first used in the field of ballistics by military snipers in calculating the distances between them and their shooting targets. However, during ballistic operations, snipers should avoid the use laser rangefinders as the option sends out light sources that might indicate their positions to their enemies. In photography, rangefinder devices have allowed photographers to take focused and clear photographs by measuring the distance between them and their subjects. With improvements in this technology, forestry surveys have considerably used range finders. During these operations, special devices fitted with anti-leaf equipments a re employed. Furthermore, virtual reality systems use range finders as they help in indicating the position of objects.

The True Story of Spit McPhee Character Profile essays

The True Story of Spit McPhee Character Profile essays Angus McPhee is the main character the the text and is commonly known as Spit McPhee. He is 10 years-old when he is introduced into the book. When Spit arrived in St Helen, he was 5 years-old and immediately copied his grandfather in every way including his course and crude language. He shouted aggressively because Fyfe did, and he spat (or tried to) in imitation of Fyfes frequent and noisy spitting, owing to smoking a short cubby pipe. Inevitably, Angus was known as Spit, and it was a nickname he didnt mind. Angus would spit dryly and forcefully to state his position. By the end of his first summer, Spit was a brown, bare-legged, barefoot copy of his grandfather, who never seemed to restrain him. Spit was left free to wander wherever he liked. Spit was a very good swimmer and in a few days the river became his secret home. A key moment for Spit during the opening chapters is his connection with Sadie Tree; a quiet and clever girl who watched everything, saw everything and said so little that very few girls her age even noticed her. It was at the Little Murray that Spit formed a friendship with Sadie. Spits passion for watching the currents and sending boats along the river carrying messages to unknown destinations, often took him along the bank downstream to pass by the Trees house. He loved to guess or calculate the complex twists and turns in the currents and eddies, or puzzle over the reasons for their endless variety. One day, when he was absorbed by one of his little boats, he heard a voice behind him, which told him where his little boats always ended. This is how they met. They sent messages to each other on the river, and he realized that his private and imaginative world had been penetrated, and he now had a companion. Besides his grandfather and Sadie, Spit had very little contact with the other towns-people. Spit is afraid of nothing and nobody, which clearly intimidates most of S...

How to Extract DNA From a Banana

How to Extract DNA From a Banana Extracting DNA from a banana may sound like a difficult task, but it is not very difficult at all. The process involves a few general steps, including mashing, filtration, precipitation, and extraction. What You Need BananaSaltWarm waterLiquid soapBlenderToothpicksStrainerGlass jarRubbing alcoholKnife Heres How Using your knife, cut your banana into tiny pieces to expose more of the cells.Place your banana pieces in the blender, add a teaspoon of salt and slightly cover the mixture with warm water. The salt will help the DNA stay together during the mashing process.Mix in the blender for 5 to 10 seconds making sure the mixture is not too runny.Pour the mixture into the glass jar through the strainer. You want the jar to be about half full.Add about 2 teaspoons of liquid soap and gently stir the mixture. You should try not to create bubbles when stirring. The soap helps to break down cell membranes to release the DNA.Carefully pour very cold rubbing alcohol down the side of the glass stopping near the top.Wait for 5 minutes to allow the DNA to separate from the solution.Use the toothpicks to extract the DNA that floats to the surface. It will be long and stringy. Tips When pouring the alcohol, make sure that two separate layers are being formed (The bottom layer being the banana mixture and the top layer being the alcohol).When extracting the DNA, twist the toothpick slowly. Be sure to only remove the DNA from the top layer.Try repeating this experiment again using other foods such as an onion or chicken liver. Process Explained Mashing the banana exposes a greater surface area from which to extract the DNA. The liquid soap is added to help break down cell membranes to release the DNA. The filtration step (pouring the mixture through the strainer) allows for the collection of the DNA and other cellular substances. The precipitation step (pouring the cold alcohol down the side of the glass) allows the DNA to separate from other cellular substances. Finally, the DNA is removed from the solution by extraction with the toothpicks. DNA Basics DNA (deoxyribonucleic acid) molecule, illustration. Â  KTSDESIGN/Science Photo Library/Getty Images What is DNA?: DNA is a biological molecule that contains genetic information. It is a nucleic acid that is organized into chromosomes. The genetic code found in DNA provides instructions for the production of proteins and all components necessary for the reproduction of life. Where is DNA Found?: DNA can be found in the nucleus of our cells. Organelles known as mitochondria also produce their own DNA. What makes up DNA?: DNA is composed of long nucleotide strands. How is DNA shaped?: DNA commonly exists as a double stranded molecule with a twisted double helical shape. What is the role of DNA in inheritance?: Genes are inherited through the replication of DNA in the process of meiosis. Half of our chromosomes are inherited from our mother and half from our father. What is the role of DNA in protein production?: DNA contains the genetic instructions for the production of proteins. DNA is first transcribed into an RNA version of the DNA code (RNA transcript). This RNA message is then translated to produce proteins. Proteins are involved in just about all cell functions and are key molecules in living cells. More Fun With DNA This model shows the double helix and nucleotide base structure of DNA. The double helix is formed by two spiraling strands of sugar phosphates. Nucleotide bases (red, blue, yellow, green) are arrayed along these strands. LAWRENCE LAWRY/Getty Images Constructing DNA models is a great way to learn about the structure of DNA, as well as DNA replication. You can learn how to make DNA models out of everyday objects including cardboard and jewelry. You can even learn how to make a DNA model using candy.

Biggest Problems Facing Small Business Research Paper

Biggest Problems Facing Small Business - Research Paper Example From this paper it is clear that in today’s business environment it is necessary for a small business to think beyond survival.   Lack of key management services could limit the success of a small business. An entrepreneur is one who possesses a burning desire to make a change through dedication, determination and hard work, knowing that it satisfies their ultimate business and personal objectives. Entrepreneur is a term applied to the individual who is ready to take upon him or herself a new enterprise or venture and accepts complete accountability for the outcome.Entrepreneurship refers to a company formed with an express goal of growing with a defined growth path. Small businesses are generally consortium of professionals or a family-owned company formed with specific objectives in place. In majority of the cases, providing adequate income is more important than aggressive growth.As the discussion highlights the rising advertising and promotional tools have made it really difficult for a small business to make a mark or even survive. Traditional methods of promotion and advertising do not help the consumers in the brand recognition. The management must ensure delivering of their promises and high quality experience on the first purchase of the consumer. If the experience of the consumer is not good on the first instance itself then it will lead to negative publicity and the business will not get an extra chance. Problems and Challenges Entrepreneurs have become one of the most vibrant forces in the economy with the boom in internet and technology. They are now driving the boom in technology, which itself is driving majority of the economic growth of the world making entrepreneurs very significant from a macro-economic perspective. They have a major impact on the economy. Due to growing globalization, the impact will be felt even more deeply. They have already become a major force in developing nations and in the worldwide economy. The scope of entrepreneurship will continue to change and evolve with the changing world. Some common issues pertaining to business continue to exist such as how to start a business, how to finance it, how to run the business with a sharing and learning environment within the community. Entrepreneurism is an established field with a wide range of problems at various stages of the enterprises. The challenge of starting a business is a common factor for all the entrepreneurs. Be it looking for an idea, through inventing something, finding the right opportunity to buy a franchise or breaking into a new business. Financing their entrepreneurial venture is a challenge faced by all the entrepreneurs. They are even faced with financial hurdles within corporate rules. So unless it is a self-funded venture, getting finances is a challenge that requires preparation of applications or funding proposals to be presented for IPO’s, angel investors, loans or even venture capital. There is no smooth sailing through even after passing the above challenges. Minute glitches should be taken into consideration having a good business plan. The implementation stage is very essential for a

Private prisons Research Paper Example | Topics and Well Written Essays - 750 words

Private prisons - Research Paper Example Governments do consider the benefits and drawbacks of Private Prisons and pros and cons are always analyzed all the time. The arguments in favor and against the case of private prisons revolve around money matters. Some advocates believe that it diminishes the overhead cost for federal and state agencies. Opponents are of the idea that private prisons will not have quality staff or security, lack of excellent maintenance and building, and also probable delays of letting the community know of the convict’s flight (Moore). When a state transfers convicts to private prison, there are many rooms inside the state prisons for more prisoners or right space for prisoners who were already present there. This state prison saves the money which is spent on supplies bought for the current convicts living there and also can diminish potential violence because whole living tension is reduced. When a private company goes bankrupt, all the doors are shut down. This results in possible prematu re release of violent prisoners. The whole amount of money that federal government gives to private firm to run the operations of a prison can be reduced if government can carry on the activities of prison by itself. Lower labor costs which are an aftermath of public prisons are also a factor. Most public service employees receive more in wages that is salary and the benefits in comparison to private employees. These wages are almost more than half of the overall operating expenses that a prison bears. Most private organizations still give the same salary as do the federal governments. But the health care, overtime payments and claims for compensation are usually lower for private prisons (Bledsoe, 2013). Private firms are better when it comes down to performance as compared to publicly owned prisons. They bear the claim that as the contracts they make with governments can be canceled any time, so they work on their best to provide better service than the public prisons. This usuall y means that privately owned prisons are mostly safer as compared to publicly owned prisons, and living conditions in them are better as well. Mostly, it is the prisoners’ rehabilitation that is the most noticeable quality of private prisons. Budget Predictions are much easier when it comes to publicly owned prisons. Federal governments, when working with private enterprises, have a good prediction of right cost to bolster each prisoner each day. This also assists in analysis when grant is requested. The challenge that privately owned prisons pose is that they increase their fees or allow raise expenditures for other activities and create a strain for the state financially. Private prisons pose a threat to the state in the sense that governments become too much reliant on the private organizations for a prison. This leads to high costs of operating such prison because private firms sometimes tend to work with lesser efficiency as they promised before. When governments become too much reliant on private enterprises, the cost increases a lot (Michael, 2013). All the prison services do not have money to increase the size of the building as the population of convicts grows. The amenities offered by private prison have the capacity to increase the size of their buildings so that they can arrange the building parts so that they can be utilized for different purposes. For instance, a huge room with a closed room can be used as a gym or a dormitory. This is easily achieved in

Muslim World Essay Example | Topics and Well Written Essays - 2000 words

Muslim World - Essay Example In a religious sense, the term Muslim world refers to the whole people who follow the teachings of Islam. From a modern geopolitical perspective, this term is used collectively to refer to Muslim-majority countries and regions. During the period of Rashidun and Umayyads, the Caliphate grew quickly and the Muslim power expanded beyond the Arabian Peninsula. Although the Islamic dominance on political issues has notably increased over the last century, intrusion of Western powers into Islamic regions and other international conflicts reduced the influence of Islam in the contemporary history. During the period between the early 15th and early 20th centuries, the history of the Muslim world is characterized with particular events, processes, and encounters. This paper will discuss some major events in the history of the Muslim world such as Sunni reform movement, fall of Granada, and the fall of Constantinople. Sunni Reform Movement Deobandi Movement, a popular Sunni reform movement is one of the major events that rewrote the entire history of the Muslim world. As Sankar and Mandal describe, the movement began in India as a reaction to the British colonial rule, and spread to the neighboring countries like Afghanistan, Bangladesh, Pakistan, etc. which later came to be the hub of this movement (62). Very recently its waves have reached South Africa and the United Kingdom. The term Deobandi derived from Deoband, the place where Darul Uloom Deoband, a Sufi School started in the year 1866 is situated. However after the partition of Pakistan and Bangladesh from India, India lost its prominence and Pakistan and Afghanistan became prominent promoters of this movement. The overwhelming prominence of Deobandi movement in Pakistan and Afghanistan soon made its spread to the other parts of the world. History Sunni reform movement is believed to have its origin in Asian countries like Afghanistan, Bangladesh, India and Pakistan. However some say that the movement was first or iginated in India as a reaction to the British colonialists. Those who say that this movement is originated in India point that the Sufi school Darul Uloom Deoband, from which the term ‘Deobandi’ is derived, is situated in India. Nadwatul-Ulama Lucknow and Darul Uloom Karachi are two notable Hanafi seminaries of Deobandi Schools. However, the historians and Muslim scholars say that the movement was present in other neighboring countries of India at the same time. In this context it has to be noted that the founding fathers of Debandi Movement were very much influenced by the Wahabi Movement that was present in Saudi Arabia. The only difference between the Wahabis and the Deobandis is visible in their approach to Ashri and Maturidi creeds. While the latter ascribe to both the creeds, the former adhere only to the literal meaning of both the creeds. Currently the movement is spread across the world including South Africa and the United Kingdom. Though it reached these cou ntries very recently, it has become very strong in these countries. Consider how it is growing in the UK. At present, over 600 of the total 1500 mosques here are under the control of Muslim scholars who favor Deobandi Teachings. Adding further, around 17 Islam seminaries; there are total 26 Islam seminaries in the UK, are following the same teaching. It means that more than 80 percent of the total domestically trained Ulema or Muslim scholars are trained to follow Deobandi doctrines. Spreading of Sunni movement Currently Sunni movement is present in many countries and continents including the United Kingdom, South Africa and Asia, the continent where it actually originated. Now it has become

Capitalizing on the New Mature Workforce Assignment

Capitalizing on the New Mature Workforce - Assignment Example This article focuses on such strategies which include forecasting the workforce aging trends, improving the ability to recruit a mature workforce, provision of flexible retirement programs with suitable benefits and providing a congenial work culture for the older workforce. Only such a reworked workforce strategy will help the progress of any organization in the coming years. The youngest working class of the present generation falls under the age group of 40 years while the oldest are in their early 60’s. Studies also reveal that the 18-34 age group population is expected to grow only by 3% over the next decade. The population which is expected to show substantial growth will be those aged 55 years or above which would result in a shortage of several millions of workers. The human resource department in many organizations is already feeling the pinch as hiring the right candidates for a job has become increasingly difficult. But this study analysis that despite the difficulties faced by the organization in hiring the right talent they continue to follow hiring strategies that target the younger generation of workers which is becoming increasingly scarce. Additionally, when the mature workforce leaves the company after their service they carry along with them all their valuable contacts and expertise which the younger working class will definitely lack. Hence recruiting and retaining the mature workforce would be a more viable option in the given conditions. Thus the present study makes an analysis of suitable policy changes which are required to be undertaken by companies to utilize the potential of the mature workforce as long as they are physically and mentally active.

Adoption of Renewable Energy Technologies in the United Kingdom Essay

Adoption of Renewable Energy Technologies in the United Kingdom - Essay Example A huge proportion of the world's energy resources come from natural gases, fossil fuels, and nuclear fuels. These types of energy sources emit harmful chemicals and residues in the atmosphere, on the soil and in various bodies of water, which are harmful to the environment. Recent studies estimate that the demand for energy will increase affectedly within the next few decades. Many scientists around the world agonize over the postulated insufficiency of natural gases which are now considered to be finite and unsustainable. Also, global environmental problems like global warming call for cleaner energy sources in order to preclude degenerative developments in the world's environmental conditions. The running down of United Kingdom’s vast energy resources, along with the forecasted escalation of the world’s energy consumption imperils its energy security. Jamieson 2 Sole reliance on fossil and nuclear fuels void its commitment to reducing energy consumption and cutting ca rbon emissions. The national government now turns to exploiting renewable energy sources that will increase energy supply. The adoption of renewable energy will also help in the decarbonization of the atmosphere using Carbon and Capture Technology. The Department of Energy and Climate Change’s Office for Renewable Energy Development exerts effort in order to understand how this transformation can be achieved and to discuss the possible barriers that may debar adoption of renewable energy. How to achieve development of diverse renewable resources The implementation of renewable energy technologies in the United Kingdom can â€Å"meet the target to deliver 15% of the UK’s energy consumption from renewable resources by 2020† (Department of Energy and Climate Change, â€Å"Renewable Energy†). There are eight (8) renewable resources technologies that will be used to generate at least 15% of the total energy consumption in the United Kingdom by 2020. These are the following: (1) Onshore wind; (2) Offshore wind; (3) Marine Energy; (4) Biomass Electricity; (5) Biomass Heat; (6) Air-source and Ground-source heat pumps; (7) Renewable Transport; (8) Solar and Geothermal Technologies. The national government should focus on the following measures in order to achieve these developments: 1. Enabling access to the grid. Deployment of energy generated by renewable energy resources cannot be completed without access to the grid. This can make or break the plan. The government must ensure that grids are supplied on all renewable energy sites in order to ease deployment actions. Jamieson 3 2. Making sure of a sustainable supply of bioenergy. Bioenergy is seen to possibly contribute almost half of the total energy production needed to meet the 15% target. However, matters pertaining to its sustainability may reduce the use of bioenergy. 3. Technological Advancement. A constant upgrade on the technical support is needed to elevate efficiency on the depl oyment of energy throughout the country. While tools and equipment used in some forms of renewable energy technologies are relatively advanced, others are yet struggling with having the comparatively outmoded technology.  

Reaction Paper (Political Psychology)- Perceptions & Attributions Essay

Reaction Paper (Political Psychology)- Perceptions & Attributions - Essay Example ons are not contrived in vacuum, but have a lot to do with the past held beliefs and prejudices, recent alterations motivated by the framing of political issues and the persuasion techniques used by the vested interests. Granberg aptly defines political perception as the â€Å"process by which people develop impressions of the characteristics and positions of political candidates, parties, and institutions (p.70).† I personally feel that political perceptions do play a vital role in determining outcomes and consequences in a democratic society. The perceptions of the masses towards political candidates and parties do often have a key role in the determination of the vital factors like the levels of satisfaction with the political institutions; trust in the state and the ensuing responses and actions by the citizens (Gadot, 2006). It seems that both the external features and the perceiver’s internal orientation tend to affect the ultimate nature and potency of such perceptions (Granberg, p.70). Moreover, an astute political candidate is often aware of the power that perceptions command in the overall process of the determination of the final political outcomes in a society. That is why it has been seen that political candidates do often tailor their messages to suit the audience they intend to address. For example, Lyndon Johnson often resorted to delivering fiery speeches, when faced with a highly stimulated audience (Granberg, p.71). Pragmatically speaking, political perception is an unpredictable entity determined and influenced by an array of factors that happen to be both subjective and rational at the same time. Still a thorough observance of the political campaigns facilitated by the developments in the digital media has established that persuasion by the political candidates does often have a crucial role in influencing the political perceptions. The paper by Iyengar establishes convincingly that the vantage point from which people perceive a particular

Adoption of Renewable Energy Technologies in the United Kingdom Essay

Adoption of Renewable Energy Technologies in the United Kingdom - Essay Example A huge proportion of the world's energy resources come from natural gases, fossil fuels, and nuclear fuels. These types of energy sources emit harmful chemicals and residues in the atmosphere, on the soil and in various bodies of water, which are harmful to the environment. Recent studies estimate that the demand for energy will increase affectedly within the next few decades. Many scientists around the world agonize over the postulated insufficiency of natural gases which are now considered to be finite and unsustainable. Also, global environmental problems like global warming call for cleaner energy sources in order to preclude degenerative developments in the world's environmental conditions. The running down of United Kingdom’s vast energy resources, along with the forecasted escalation of the world’s energy consumption imperils its energy security. Jamieson 2 Sole reliance on fossil and nuclear fuels void its commitment to reducing energy consumption and cutting ca rbon emissions. The national government now turns to exploiting renewable energy sources that will increase energy supply. The adoption of renewable energy will also help in the decarbonization of the atmosphere using Carbon and Capture Technology. The Department of Energy and Climate Change’s Office for Renewable Energy Development exerts effort in order to understand how this transformation can be achieved and to discuss the possible barriers that may debar adoption of renewable energy. How to achieve development of diverse renewable resources The implementation of renewable energy technologies in the United Kingdom can â€Å"meet the target to deliver 15% of the UK’s energy consumption from renewable resources by 2020† (Department of Energy and Climate Change, â€Å"Renewable Energy†). There are eight (8) renewable resources technologies that will be used to generate at least 15% of the total energy consumption in the United Kingdom by 2020. These are the following: (1) Onshore wind; (2) Offshore wind; (3) Marine Energy; (4) Biomass Electricity; (5) Biomass Heat; (6) Air-source and Ground-source heat pumps; (7) Renewable Transport; (8) Solar and Geothermal Technologies. The national government should focus on the following measures in order to achieve these developments: 1. Enabling access to the grid. Deployment of energy generated by renewable energy resources cannot be completed without access to the grid. This can make or break the plan. The government must ensure that grids are supplied on all renewable energy sites in order to ease deployment actions. Jamieson 3 2. Making sure of a sustainable supply of bioenergy. Bioenergy is seen to possibly contribute almost half of the total energy production needed to meet the 15% target. However, matters pertaining to its sustainability may reduce the use of bioenergy. 3. Technological Advancement. A constant upgrade on the technical support is needed to elevate efficiency on the depl oyment of energy throughout the country. While tools and equipment used in some forms of renewable energy technologies are relatively advanced, others are yet struggling with having the comparatively outmoded technology.  

Fashion marketing Prada and Zara Essay Example | Topics and Well Written Essays - 2000 words

Fashion marketing Prada and Zara - Essay Example The paper "Fashion marketing Prada and Zara" analyzes the fashion brand of Prada and Zara and its marketing. Zara is a brand of fashion under the Inditex Group. Amancio Ortega created the brand in 1975 from when it has used clear strategies to beat the tight competition and gain world recognition. The company thrives on innovation, mostly coming up with new concepts that pioneer the industry trends. The company uses lucrative strategies, choosing not to advertise its products and channel the funds to other projects. Since its inception, the company has experienced tremendous growth and has a tremendous market share in the fashion industry. Most market researchers call the brand a devastating competitor and the coverage of this product is wide, serving markets all over the world. Zara and Prada have major differences in operation and organizations, which individually lead to their success. Zara is an independent retailer, preferring to open stores in most of the cities where they thin k they can get the most customers. The company does not use any advertisements for the products or stores, unlike Prada, mostly preferring to utilize the resources to open more stores and develop the business to meet the ever-changing demands in the fashion industry. However, the company may also prefer to use franchising techniques as the route of expansion when the legal requirements forbid the company to open independently owned stores. The franchised stores operate just like the other company owned stores.

Marketing Strategies Of Tomato Farmers

Marketing Strategies Of Tomato Farmers He got the Teachers Certificate at Mount Mary Training College; Somanya in 1998. He successfully earned a Diploma in French Studies Diplome Universitaire dEtudes Franà §aises DUEF at, University of Abomey; Calavi, Bà ©nin in 2007. He further studied at the Kwame Nkrumah University of Science and Technology (KNUST), Kumasi and attained B.A. (Honours), French and Sociology and Social Work in 2008. He enrolled again in the Kwame Nkrumah University of Science and Technology (KNUST) Business School and studied Master of Business Administration (MBA) Marketing 2011. He has taught in many schools including Botokrom D/C JSS, Grace D/C JSS both in the Brong Ahafo Region, Infant Jesus at Ayeduase, Kumasi. He served as a Research and Teaching Assistant in the Department of Modern Languages of KNUST. He is currently teaching French and English at Jachie Pramso SHS. Keywords: Marketing strategies, Tomato farmers, Liberalized economy. Abstract This study was conducted in connection with the Master of Business Administration (MBA) dissertation at Kwame Nkrumah University of Science and Technology-Kumasi, Ghana. Purpose: In the mist of intense trade liberalization and globalization when localization and protectionist policies are discouraged, this study sought to find out the role of formal marketing strategies and technology in sustaining increased profitability of tomato farmers in Ghana. Methodology/Approach: Empirical research was conducted by collecting both primary and secondary information from a sample of 450 tomato farmers, traders and tomato factory personnel. The data from tomato farmers, traders and the tomato factory were accessed through questionnaires and an in-depth interview. Findings: Formal marketing strategies and technology are complementary factors in the determination of the profitability level of tomato farmers. Farmers who well combine formal marketing strategies with technology are successful. Technology without formal marketing strategies or the vice versa negatively affect tomato farmers profitability. Tomato farmers should adopt formal marketing strategies and apply the latest technology. Introduction There is a plethora of literature on marketing strategies that accentuates the imperativeness of marketing functions in organizations. As a result, marketing practices of Small and Medium-sized Enterprise (SMEs), Large and Multinational Companies as well as Not-for-profit Organizations have interested researchers in our recent era. In recent years there have been signs of substantial research interest in marketing practices of SMEs (Sengupta, 2006). Most of these studies have indicated the role of marketing to be critical in the sustainability of the small firms (Sengupta, 2006). Marketing strategies are extremely vital to organisations corporate goals of achieving high revenue. Given that a firms survival depends on its capacity to create value, and value is defined by customers (Day, 1990), marketing makes a fundamental contribution to long-term business success. However, businesses that concern themselves with rigorous evaluation of marketing results are in the minority (Ambler, 2000). Researchers widely agree that marketing in small firms differ from that of their larger counterparts (Fillis, 2002; Gilmore et al., 2001; Hill, 2001a; Coviello et al., 2000). Small firm marketing has been characterised as haphazard, informal, loose, unstructured, spontaneous, reactive, as well as conforming to industry norms (Gilmore et al., 2001). Stokes (2000) adds that in small firms, marketing is used for the needs of the moment and only little attention is paid to plans, strategies and analysis. However, this is in contrast of marketing in large firms, which is seen as formal, planned and well structured. One reason for this difference is that small firms have certain limitations. Compared to their larger counterparts, small enterprises have limited resources related to finance, time and marketing knowledge (Gilmore et al., 2001). Consequently, complex theories and sophisticated processes seem to be inappropriate in small enterprises (Hogarth-Scott et al., 1996). Despite the differences, it has been noted that the basic marketing concepts, such as segmentation, customer orientation, targeting, positioning and seeking for competitive advantage apply to small as well as to large enterprises (Hogarth-Scott et al., 1996). According to Rolle (2006), in the light of the incidence of huge post harvest losses in Africa and new challenges faced under trade liberalization and globalization, serious efforts are needed to reduce post harvest losses, especially of fruits and vegetables. This would include linking operations and actors involved more closely and systematically, modernizing marketing infrastructure and technologies, capacity building of individual actors, and strengthening the policy or institutional settings for better marketing. Obviously, post harvest management determines food quality and safety, competitiveness in the market, and the profits earned by producers. The post harvest management of fruits and vegetables in most developing countries in the sub-region is however, far from satisfactory. The major constraints include inefficient handling and transportation; poor technologies for storage, processing, and packaging; involvement of too many diverse actors; and poor infrastructure (Rolle, 2006). Definition Most scholars on the theme of marketing strategy attempt defining it with broad encompassing concepts and statements. Baker (1978) considers it as being a broad means of achieving given aims. While Luck and Ferrell (1979) simply define it as being fundamental means and schemes. Kotler (1976) thinks it is the grand design to achieve objectives. Some of the definitions of marketing strategy by some scholars are based on marketing concepts such as the marketing mix, the product life cycle, market share and competition and positioning. Foxall (1981) defines marketing strategy as being an indication of how each element of the marketing mix will be used to achieve the marketing objectives. Chang and Campo-Flores (1980) proposed product strategy, the distribution strategy, sales promotion strategy and pricing strategy. While Jain (1981) agrees with them, Udell (1968) simplifies marketing strategy as price and non-price strategies. Kotler (1965) and Baker (1978) outline that; the marketing s trategy for a particular product needs should be modified as the product moves through the various stages of its PLC. Bloom and Kotler (1975) explain the issues involved in marketing strategy to be linked to the market share base. They suggest that a company can identify its optimal market share given a particular set of conditions. Once identified, it needs a strategy to achieve the optimum. In line with Buzzell, Gale and Sultan (1979), they agree that a company can choose to build, maintain or even reduce market share alternatively labelled as building, holding and harvesting. Another approach from the literature in the explanation of marketing strategy is the utilisation of the concept of positioning. Wind and Claycamp (1976) explain a products position as its overall situation in the market relative to its sales, market share and profitability. Positioning is the selection of a marketing from a range of alternatives (Cravens, 1975 ). Segmentation as a Marketing Strategy Some researchers consider skilful segmentation as marketing strategies and as such convince marketers to apply them. The goal is to find several homogeneous groups that differ maximally across one another. They suggest segmentation options and techniques. Dickson and Ginter (1987) convincingly argue that the demand functions should be the theoretical basis for segment definition. They add that other bases for identifying or defining segments will be useful only to the extent that they correspond empirically to these demand functions and lead to identification of the true market segments. Thus, the choice of segmentation variables and the relationship of these variables to the differences in demand functions determine how successfully distinct segments are found. Relationship Marketing as a Marketing Strategy Grà ¶nroos (1983 and 1980) develops the customer relationship life-cycle model, originally called the marketing circle, to cover the long-term nature of the establishment and evolution of the relationship between a firm and its customers. According to Grà ¶nroos (1989 and1990), to establish, maintain, and enhance relationships with customers and other partners at a profit, so that the objectives of the parties involved are met is relationship marketing. This is achieved by a mutual exchange and fulfilment of promises. Such relationships are usually but not necessarily always long-term. Establishing a relationship, for example with a customer, can be divided into two parts: to attract the customer and to build the relationship with that customer so that the economic goals of that relationship are achieved. Berry and Parasuraman (1991) propose that: Relationship marketing concerns attracting, developing, and retaining customer relationships. Gummesson (1994) proposes that: Relationship marketing (RM) is marketing seen as relationships, networks, and interaction. Sheth (1994) defines relationship marketing as: The understanding, explanation, and management of the ongoing collaborative business relationship between suppliers and customers. Sheth and Parvatiyar (1995) view relationship marketing as: Attempts to involve and integrate customers, suppliers, and other infrastructural partners into a firms developmental and marketing activities. An integral element of the relationship marketing approach is the promise concept which has been strongly emphasized by Calonius (1988). According to him, the responsibilities of marketing do not only, or predominantly, include giving promises and thus persuading customers as passive counterparts in the marketplace to act in a given way. A firm that is preoccupied with giving promises may attract new customers and initially build relationships. However, if promises are not kept, the evolving relationship cannot be maintained and enhanced. Fulfilling promises that have been given is equally important as a means of achieving customer satisfaction, retention of the customer base, and long-term profitability. However, some of the scholars have a different perspective of marketing strategy extending its boundaries to affect departments and units of the business. For instance, marketing strategy is viewed as a mechanism that not only guides the SBU in its relationships with its environment, but also influences and shapes its internal structures, processes, and operations (Hambrick, 1980; Miles and Snow, 1978). The Business Dictionary defines marketing strategy as a written plan (usually a part of the overall corporate plan) which combines product development, promotion, distribution, and pricing approach, identifies the firms marketing goals, and explains how they will be achieved within a stated timeframe. Various articles analyze marketing strategies of organisations (e.g. Shaw and Wong 1996; McBurnie and Clutterbuck 1987; Hooley and Lynch 1985; Lai et al. 1992; Siu 2000; and Siu and Liu 2005). Nonetheless, the majority of research concentrates on large firms and few on farmers especially tomato farmers. There are some pertinent questions that need further research. Our investigation sets out to analyze the marketing strategies of tomato farmers in the liberalized economy of Ghana. The specific objectives of study of our study are to: assess the marketing strategies of tomato farmers; establish the viability of the tomato farming; evaluate the impact of technology on profitability in tomato farming. The research also attempts to seek answers to the following questions. What marketing strategies are pursued by tomato farmers? How viable and is tomato farming? What is the impact of technology on profitability in tomato farming? The article is grouped into four main parts. The first part contains introduction including background of the study, the problem statement, objectives of the study and research questions. The relevant literature review and hypotheses are shown in the next section. Method adopted for the study, data and hypotheses testing are found in the third portion of the article. The last segment of the article covers findings, conclusions, and implications for business marketing practice. Literature and hypothesis Least successful Most successful Formal Marketing strategies without technology Formal Marketing strategies with technology Informal marketing strategies and lack of Technology Technology without formal marketing strategies Least successful Figure 1 Conceptual framework marketing strategy and technology diamond Figure 1 above describes a model of marketing skills with technology being complementary variables for the success of marketing tomatoes. Thus, H1 Formal Marketing strategies with technology will positively affect tomato farmers profitability. H2 Technology without formal marketing strategies will negatively affect tomato farmers profitability. H3 Informal marketing strategies (head vending, open market display vocal announcement etc.) and lack of Technology will negatively affect tomato farmers profitability. H4 Formal Marketing strategies without technology will negatively affect tomato farmers profitability. In part as a consequence of structural adjustment, import quotas in Ghana were abolished in 1992 and tariffs for imported agricultural produce have been reduced to 20 percent. As a result, tomato paste imports into Ghana amounted to over 78,000 tons of paste per year of which 12,000 tons were exported after they were repackaged. This suggests domestic tomato paste consumption in Ghana of around 66,000 tons in 2007. Available figures indicate that from 1991 to 2002 the quantity of imported tomato paste rose from 3,600 tonnes to 24,077 tonnes. In addition the value of tomato paste imports also rose from US$5.3 million to US$17.5 million over the same period (Meenakshi, 2006). (Trusty Foods Limited) TFL has alleged that importers use under-invoicing to compete in the Ghanaian tomato paste market and this enables them to command a larger market share. Available evidence suggests that so dramatic has this rise been that Ghana currently ranks second as a destination for imported tomato pas te (Meenakshi, 2006). The import surge has been such that trigger volumes were breached in 2000 and 2002. Major exporters of tomato paste to Ghana from 1999 to 2003 have been Italy (36%), China (16%), USA (8%), Spain (7%), Turkey (7%), Greece (6%), Portugal (5%) and Chile (5%). The quantity of imported tomato paste rose from 3,209 tonnes in 1998 to 24,077 tonnes in 2002. As a result, the potential growth of the domestic tomato sector has been hampered. Elizabeth and Shashi (2010) however think the local industry cannot satisfy the demand for tomatoes. At current market prices for tomato, domestically produced paste typically will not be competitive with imported paste from the EU and China (Elizabeth and Shashi 2010). They find out that Ghana has neither sufficient supply of fresh tomatoes, nor sufficient processing capacity even if production of fresh tomato increased, to supply the market at current demand. Ghana has a total processing capacity of 1200 tons of fresh tomato per day (500 tons at Trusty Foods and Northern Star, and 200 tons at Afrique Link Ltd in Wenchi). They conclude that Ghana would not be able to produce locally all the tomato paste that is currently imported for domestic consumption, using the three existing large processors. Boateng (2011) finds that Ghanas tomato industry has expressed concern about developments in the import of tomatoes and tomato paste. The National Tomato Traders Association (NTTA) has alleged tomato imports from neighbouring Burkina Faso in particular pose a threat to their livelihoods. Morris and Brady (2004) found that many small farmers, increasing profitability may result from the development of non-traditional agricultural enterprises, non-traditional crops, markets, and/or adding value to products may be the key in todays agriculture. Thus the production of different crops, and/or improving some foods, from simply marketing them raw to preparing them in different forms, and therefore adding value to them, appears to be a promising alternative for many growers. In the agricultural sector adding value can contribute to farmers maximisation of their produce, both in quantitative as well as in qualitative terms, while at the same time they benefit commercially. Not agreeing entirely with earlier researchers, Born and Bachmann (2006), realise that adding value to farm produce, while not a panacea to cure existing food-related challenges, can provide some relief, either directly or indirectly to many farmers. In commercial terms, adding value can take place at farmers markets, where farm operators can avoid middlemen and maximise their sales (Kirwan, 2004 and Abel et al., 1999). In this regard, Brunori and Rossi (2000,) found that in some communities, selling directly to consumers allows farmers to employ more family labour and increase the value-added on the farm. Along these lines, Born and Bachmann (2006) indicate that there has been a tremendous growth in adding value to raw agricultural products, and that value-added products can make a positive contribution to the community (Born and Bachmann, 2006). The process of adding-value to foods can be as simple as packaging lettuce or other foods, however, many other forms exist: food processing and marketing (Falk, 2002), distributing, cooking, combining, churning, culturing, grinding, or labelling (Born and Bachmann, 2006). Adding value to foods can increase food variety, as well as food availability, particularly when fruit, vegetables and other food leftovers that otherwise would be discarded are further processed into conserves, pickles, sauces and many other varieties of food products. Fulton (2003) explains that increasingly, farmers are creating producer alliances with other growers and investing in value-added business activities as a marketing strategy. In the study of Hee and Jae-Eun (2011) they found that organic food retailers develop effective marketing strategies emphasizing ecological beauty or product safety to satisfy the values of potential consumers. The study also suggests that these retailers try to change consumers perceptions of higher prices to affordable prices using marketing strategies (e.g. discount, advertisement, new product development), which make consumers believe that they are capable to buy organic personal care products. Organic personal care product retailers attract potential consumers by displaying their products near the organic food sections at a grocery store. Organic personal care product retailers develop combine management activities called co-marketing with organic food product retailers. In addition, food networks is another strategy. Renting et al (2003), realise that some UK supermarkets buy and add value to fresh produce bought from farmers, including in the preparations of fresh salads and pies (Fearne and Hughes, 1999). In this process, consumers are introduced to local produce and presented with the products transformation into meals for their convenience and delight. Despite these proactive efforts by some supermarkets, such as in improving quality and safety standards, or in purchase integration and consolidation (Reardon et al., 2003; Weatherspoon and Reardon, 2003), large supermarkets have also contributed to major negative impacts among small, independent food growers. For example, in some cases supermarkets presence has resulted in the exclusion of small farms (Reardon et al., 2003; Weatherspoon and Reardon, 2003), squeezing and threatening the very existence of this group of food producers. With regard to promotion, print media like teen magazines as well as magazines dealing with sports or animals, represent an appropriate communication channel for directly addressing juveniles (Angelika and Ulrich, 2011). In comparison to the communication channel; television, print media mainly have the advantage of being more affordable (Dammler et al., 2000) for producers of organic products as many of these are small- or medium-sized companies. In general, print media only reach smaller groups of people and their stimulus is less intensive. However, it can be applied efficiently to systematically address target groups with high involvement for particular topics (Dammler et al., 2000). In order to enhance a positive image of organic products furthermore, testimonials, such as celebrities from music, movies, television or sports represent relevant persons of identification were utilized in ads (Blackwell et al., 2006). Communication measures should increasingly encompass those channels that attract customers: chat rooms, weblogs and podcasts. Communication with juveniles is seen as one of the most promising and challenging marketing measures of the future in order to increase their involvement in organic food (Niessen, 2010). In countries with successful domestic tomato processing, the fresh and processed markets may be fully integrated or fully or partially separate. In the US, the fresh and processed markets are completely separate and so tomatoes for each can be considered as separate commodities (Allen 2008). Tomatoes for processing typically have a higher percentage of soluble solids and are grown under contract between growers and processors. This market can be characterised by extremely high yields and low prices. In contrast, fresh tomatoes are sold on the open market and prices are higher (USDA 2009). For example, in 2007, farmers in California were paid as little as 3 cents per pound of processing tomatoes, while nearby heirloom tomatoes were selling for $2.50 per pound at the farm gate (Allen 2008). However, in most developed tomato sectors, tomatoes for processing and the fresh market are somewhat integrated (USDA 2009). For example, in Turkey, tomatoes for processing tend to be grown on small farms with 80% involving contracts between the farmer and the processor prior to planting. In Mexico, most of the countrys processing tomato production is in Sinaloa and so is spatially separated. However, product moves between fresh and processed markets according to relative prices (Cook and Calvin 2005). Pricing Strategies According to Pitt et al. (1997) price management includes a large number of decisions. Firms make decisions regarding price objectives, overall price strategy, structural questions regarding product line and market segment price differentials, the employment of various types of price promotions and discounts, and the establishment of specific price levels for individual products and services. An observation of pricing decisions in many companies in markets and countries around the world suggests that a firms pricing actions have at least four key underlying dimensions. The first of these is the extent to which pricing decisions are cost-based versus market-based. Cost-based pricing finds management placing far more emphasis on covering its own costs than on other determinants of price (e.g. demand conditions, competitive market structures, company marketing strategy, etc.). It typically involves a reliance on some sort of cost-plus, keystone, or target return formula. Market-based pricing is more customer-centred; wherein the principal purpose of price is to reflect the amount of value the customer is getting from the firms total product and/or service offering (Pitt et al, 1997). The second component is concerned with whether pricing is more risk-averse or risk-assumptive. Risk-averse pricing represents a conservative approach. Prices are modified only when absolutely necessary, price levels are kept in close proximity to those of competitors, and the price structure is kept as simple as possible. The main characteristic of the pricing strategy is a reluctance to rock the boat. Risk-assumptive pricing finds managers employing pricing schemes that are more novel, untested, and that have the potential of producing losses in revenue to the firm. However, there is a calculable probability of greater payoff should they succeed (Pitt et al, 1997). Again according to Pitt et al. (1997) the third component emphasizes whether a firms pricing is done in a more reactive or proactive manner. Reactive pricing involves mimicking the price moves of competitors, adjusting prices only after a change in regulations or a new technological breakthrough that radically affects costs, and so forth. Proactive pricing describes the firm that takes a leadership role not only in changing price, but in being the first to introduce new pricing structures and payment schemes. It also reflects more aggressiveness in pricing, as well as speed or quickness in adjusting prices to reflect new opportunities. The fourth underlying component is the extent to which management emphasizes standardization versus flexibility in pricing. Standardization is reflected in a tendency to charge a universal price for ones product or service regardless of the user, the buying situation, or environmental (including competitive) contingencies. Flexibility, alternatively, finds the company varying prices based on segment or user elasticity, time and place of purchase, as well as in response to opportunities for product or service unbundling or bundling, and anticipated or actual moves by competitors, among other factors (Pitt et al, 1997). There may well be other underlying dimensions which characterize a firms pricing behaviour, (e.g. an ethical dimension, although ethics in pricing are not all that well-defined). These dimensions above clearly interact with each other. Thus, being more proactive with ones pricing actions may entail greater risk. The success of firms in virtually all industries is increasingly dependent on their ability to engage in pricing that is market-based, risk-assumptive, proactive, and flexible. We refer to this combination of elements as entrepreneurial pricing (Pitt et al, 1997). Methods The descriptive study was adopted for the purpose of this research. Empirical data in the form of both quantitative and qualitative data was gathered. Tomato farmers whether large scale or subsistence farmers were the target because they produce the tomatoes for consumers and supply the industry with the chief raw material, (tomatoes). Their marketing tactics and level of technology were assessed through questionnaires. Wholesale buyers and sellers (the market queens) form part of the tomato industry because they purchase from the farmers (production unit) and sell to retailers who are in contact with individual consumers. Data from them made the study complete. The Northern Star Tomato Company Limited (NSTC) has a stake in the industry because it also buys tomatoes from the farmers to process them into paste. Information from them also made the findings of the study complete and unbiased. Though very difficult to estimate as the 2010 population and housing census were inaccessible at the time of this research, according to the 2000 census, the region had a population of 920, 089 making it the ninth most populous region in Ghana (Ghana Statistical Service 2000). The major occupations in the region were; agriculture and related workers (66.4%), production and transport equipment workers (14.7%), sales workers, (9.6%), service workers (4.0%) and professional, technical and related workers (3.8%). In all the districts, agriculture and related workers are the single largest occupation. Approximately 611,000 people were farmers. It was difficult to determine the number of tomato farmers from this population. The researchers sampled 260 tomato farmers, 60 tomato traders and 10 workers at the Northern Star Tomato Company Limited (NSTC). Convenience sampling was appropriate for the tomato farmers, wholesale buyers and sellers (the market queens) and the retailers while both convenience and purposive sampling was adopted for the top management of Northern Star Tomato Company Limited (NSTC). Purposive sampling provided us with in-dept information sought after. Thus the top management of the Northern Star Tomato Company Limited (NSTC) was targeted with purposive sampling while the workers sampled conveniently. Research Instruments Apart from questionnaires that gathered data from the tomato farmers, wholesale buyers and seller (the market queens) and retailers, semi-structured in-depth interview was suitable for the workers of Northern Star Tomato Company Limited (NSTC). Literature review also deeply explored into the marketing strategies of the tomato industry in the Upper East Region of Ghana. Both open and closed ended questions form the questionnaires. There were two different sets of questionnaires for the farmers, the wholesale buyers and sellers. The first part of the questions generally boarded on demographics of tomato farmers and traders. The last two sections sought to measure the marketing skills and level of technology of the farmers. These were interviewer administered because many of the respondents were illiterates. Questions were even interpreted in to the language understood by the respondents. On the other hand, those who were able to read and answer the questions were self-administered. Likert scale was adapted to measure opinions on Marketing strategies and level of technology of tomato farmers. Thus opinions were measured with 5-point scales ranging from 1 (total disagreement) to 5 (total agreement). For the management of the Northern Star Tomato Company Limited (NSTC), an in-depth interview was appropriate as this enabled the researchers to probe deep for rich data. With an interview guide and the 5-point scales ranging from 1 (total disagreement) to 5 (total agreement), data collected with this tool was effective and successful. The target population was served with introductory letters from the Department marketing and Corporate Strategy Kwame Nkrumah University of Science and Technology (KNUST). This and the professional approach by the researchers, assured respondents of their confidentiality. Averagely, detail data was willingly given for the success of the study. Marketing strategies- market research, segmentation, targeting, positioning, relationship marketing IMC tools: advertising, promotion, public relations, internet marketing etc. Technology- modern farming implements and practices (fertilizers, weed killers irrigation facilities etc), haulage, processing and storage. Explanation of Measurement Item Marketing strategies: MS1: Conducting marketing research periodically increases profitability. MS2: Segmentation, targeting and positioning are successful marketing strategies. MS3: Relationship marketing everlasting business relationship with customers. MS4: International marketing strategies increase market share. The four Ps in marketing: 4Ps 1: Enhanced product quality has preferential advantage. 4Ps 2: Pricing policies determine the purch